ASTROFLAV
Astroflav is a supplement company based in New Jersey. The company leans into athletic performance at all levels, and has created a community around them through anything from their partnerships with professional athletes to hosting charity events. For the last 5+ years, I’ve worked with Astroflav to maintain the packaging for their line of supplements. I’ve used their existing branding to create a dozen+ packaging designs as they’ve added new products to their line. In many cases this included custom type and custom flavor icons.
One of the more impactful pieces I’ve created for Astroflav is their sales catalog. Since their rebrand over 2 years ago, I’ve helped them design, develop, and maintain the book. This tool has been highly useful for their sales reps getting wholesalers to purchase Astroflav products.
With an extensive line of products, maintaining a cohesive system can be challenging. During my time working with Astroflav, this has always been a point of emphasis. Shown below are their line of capsule bottles. Not shown are the other dozen+ powdered products.
Another project we tackled along the way was a custom typeface for the titling of the Astroflav products. The first couple of labels following their rebrand used a modified typeface. The type looked great, but it was limited, and a bit cumbersome to customize the type everytime we wanted to add a new product to the line. Based on the customized characteristics tees from the first few labels, we built out an entire set of characters and created a fully functional typeface. This helped to not only streamline the label design process, but also to allow the type to be set in other places as well.